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大数据投放,如何做到广告精准投放?

< class='newsInfoWrap'>< class='leftInfo'>发表时间:2018-08-06 15:14 < class='line1'> < class='richContent richContent0'>

作为广告精准投放的媒体平台,四个问题是广告投放的关键:

1、广告面对哪些客户群体;

2、如何找到这些精准客户;

3、广告以一种什么样的方式呈现在客户面前;

4、是否有足够的广告资源来匹配不同的用户需求。

而其中最具技术挑战性的就是如何找到这些精准客户,也就是如何进行广告精准投放。


移动互联网发展至今,网络广告再也不是传统意义上的“广而告之”,而是有针对性的“有的放矢”。尤其在信息过载的现在,狂轰滥炸式的广告用户体验极差,很容易造成用户反感,真正要将用户对广告的反感指数降到最低,那就必须将广告投放给真正需要它的人,就是所谓广告的“精准投放”。


如何找到真正需要广告的精准客户群呢?答案是:用户画像。每个人在现实生活当中都是一个有个性、有体貌、有名称、有学历、有身份、有地位的,人们可以通过这些特征去准确的进行识别。而在网络世界中其实也可以通过各种标签勾勒出与现实生活一一对应的虚拟用户,这样我们就可以在海量互联网信息中准确的找到广告投放对象。


通过大量的标签来对每一个用户进行画像,再利用大数据技术将他的姓名、年龄、性别、生日、喜好、经历等用户属性塑造出一个能够识别的虚拟用户。通过大数据分析,我们可以了解用户消费倾向,还可以预测用户行为。

例如:

1、广告主明确自身需要,定向广告性质和客户群体;

2、在平台上,千万场景需求发布,广告主登录注册后即可浏览,根据广告主的需要,将相关性的场景从高到底排列;

3、广告找到合适场景,可以在平台上找到合适的企业定制品,根据尺寸设计企业广告;

4、场景的精准匹配度,可以使一家高端汽车品牌顺利找到相应消费水平的社区人群,一家房地产开发商可以找到相应的汽车消费意向人群。


对于一个化妆品企业主来说,花巨资打造的天价广告可能面向1.5万商场消费人群,但远远比不上面向的5万年轻女性。精准广告的意义,就是让企业主的产品与相对性的消费客户群对接,从企业定制品上感受到该企业的文化底蕴和品牌调性。

可以说,大数据技术令用户画像变成更简单,通过对特定人群的分析,就能够准确知晓用户的消费惯性甚至预测出未来用户的购买需求,这无疑为企业的精准营销带来了极大的帮助。因此,企业现在就行动起来,实现广告精准投放,与消费者彻底“玩”起来。

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style='position:absolute;top:141px;left:545px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2724'>< class='fk-editor simpleText '>小程序 < id='module2725' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2725' class='form form2725 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:141px;left:630px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2725'>< class='fk-editor simpleText '>微传单 < id='module2727' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2727' class='form form2727 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:195px;left:120px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2727'>< class='fk-editor simpleText '>新闻媒体 < id='module2728' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2728' class='form form2728 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:195px;left:205px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2728'>< class='fk-editor simpleText '>自媒体 < id='module2729' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2729' class='form form2729 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:195px;left:290px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2729'>< class='fk-editor simpleText '>媒体邀约 < id='module2730' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2730' class='form form2730 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:195px;left:375px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2730'>< class='fk-editor simpleText '>网红直播 < id='module2731' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2731' class='form form2731 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:195px;left:460px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2731'>< class='fk-editor simpleText '>首屏推荐 < id='module2732' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2732' class='form form2732 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:195px;left:545px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2732'>< class='fk-editor simpleText '>原创写手 < id='module2733' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2733' class='form form2733 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:195px;left:630px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2733'>< class='fk-editor simpleText '>短视频 < id='module2734' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2734' class='form form2734 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:195px;left:717px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2734'>< class='fk-editor simpleText '>海外媒体 < id='module2735' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2735' class='form form2735 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:195px;left:800px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2735'>< class='fk-editor simpleText '>套餐推荐 < id='module2736' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2736' class='form form2736 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:256px;left:120px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2736'>< class='fk-editor simpleText '>APP广告 < id='module2740' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2740' class='form form2740 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:256px;left:460px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2740'>< class='fk-editor simpleText '>新浪系列 < id='module2741' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2741' class='form form2741 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:256px;left:545px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2741'>< class='fk-editor simpleText '>网易系列 < id='module2742' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2742' class='form form2742 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:256px;left:630px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2742'>< class='fk-editor simpleText '>凤凰网 < id='module2744' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2744' class='form form2744 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:256px;left:374px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2744'>< class='fk-editor simpleText '>陌陌广告 < id='module2748' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2748' class='form form2748 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:256px;left:205px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2748'>< class='fk-editor simpleText '>美柚广告 < id='module2749' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2749' class='form form2749 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:256px;left:290px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2749'>< class='fk-editor simpleText '>一点资讯 < id='module2750' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2750' class='form form2750 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:256px;left:715px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2750'>< class='fk-editor simpleText '>趣头条 < id='module2751' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2751' class='form form2751 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:256px;left:798px;width:112px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2751'>< class='fk-editor simpleText '>WIFI万能钥匙 < id='module2752' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2752' class='form form2752 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:382px;left:121px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2752'>< class='fk-editor simpleText '>品牌全案 < id='module2753' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2753' class='form form2753 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:382px;left:205px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2753'>< class='fk-editor simpleText '>外包托管 < id='module2754' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2754' class='form form2754 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:382px;left:290px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2754'>< class='fk-editor simpleText '>口碑营销 < id='module2755' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2755' class='form form2755 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:382px;left:375px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2755'>< class='fk-editor simpleText '>危机公关 < id='module2756' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2756' class='form form2756 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:382px;left:460px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2756'>< class='fk-editor simpleText '>问答营销 < id='module2757' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2757' class='form form2757 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:382px;left:545px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2757'>< class='fk-editor simpleText '>百科创建 < id='module2758' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2758' class='form form2758 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:141px;left:715px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2758'>< class='fk-editor simpleText '>定制开发 < id='module2759' bannerTitle='图片' _moduleType='1' _modulestyle='79' _moduleid='2759' class='form form2759 formStyle79 formInZone ' title='' _sys='0' _banId='' style='position:absolute;top:494px;left:326px;width:548px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2759'>< class='floatImg floatImg_J floatImg_J_special'> < class='floatImgWrap'>< class='forMargin'> < id='module2761' bannerTitle='图片' _moduleType='1' _modulestyle='79' _moduleid='2761' class='form form2761 formStyle79 formInZone animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:34px;left:1001px;width:104px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2761'>< class='floatImg floatImg_J floatImg_J_special'> < class='floatImgWrap'>< class='forMargin'> < id='module2762' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2762' class='form form2762 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:151px;left:924px;width:257px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2762'>< class='fk-editor simpleText fk-editor-break-word '>< style="text-align: center;"> < id='module2763' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2763' class='form form2763 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:205px;left:931px;width:246px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2763'>< class='fk-editor simpleText fk-editor-break-word '>< style="text-align: center;">< style="text-align: center;">热线:< style="text-align: center;">(微信同号) < id='module2767' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2767' class='form form2767 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:382px;left:630px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2767'>< class='fk-editor simpleText '>搜索霸屏 < id='module2768' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='2768' class='form form2768 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:382px;left:715px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent2768'>< class='fk-editor simpleText '>文章撰写 < id='module3000' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='3000' class='form form3000 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:321px;left:544px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent3000'>< class='fk-editor simpleText '>UC神马 < id='module3001' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='3001' class='form form3001 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:321px;left:629px;width:85px;' _side='0' _inTab='0' _inMulMCol='0' _inFullmeasure='0' _inpack='0' _inpopupzone='0' _infullmeasurepack='0' _intabpack='0' _inaccordionpack='0' _autoHeight='0' _global='false' _independent='false' data-scrollbar='0'> < class='lightModuleOuterContent lightModuleOuterContent3001'>< class='fk-editor simpleText '>搜狗广告 < id='module3002' bannerTitle='文本' _moduleType='1' _modulestyle='86' _moduleid='3002' class='form form3002 formStyle86 formInZone siteEditor animateModule ' title='' _sys='0' _banId='' style='position:absolute;top:321px;left:714px;width:85px;' 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